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Re-cap: ANC6B Hine PUD Subcommittee | Retail Working Group

ANC6B Hine PUD Subcommittee | Retail Working Group
Notes of Initial Meeting with Stanton-Eastbanc | January 31, 4pm

RWG Members Attending: Julia Robey Christian, Lead; Ken Jarboe and Roger Tauss; and ANC 6B Commissioners Francis Campbell and Kirsten Oldenburg

SEB representatives Attending: Joe Sternlieb (EB) and Kitty Kaupp, Ken Golding, Alex Golding (SDC)

I. Introduction – scope of Retail Working Group

Julia explained that the goal of the RWG at this meeting was to collect information about retail recruitment and learn of the Developer’s plan for attracting retail to the Hine development and for retention of current, existing brick and mortar retail in the immediate area.

II. Overview of similar past projects by Stanton and/or Eastbanc (e.g., Cady’s Alley) (SEB)

Joe said that building a viable retail corridor was an evolving process until you attain a good and unique mix that serves the community.  He cautioned that retail trends change about every 2 years.  He said the their goal was to “create value rather than extract value.”  A worst situation was vacant store fronts but sometimes you have to wait in order to get it right.

III. Powerpoint from SEB presentation at CHAMPS Hine Forum for Business Owners

This document had been distributed prior to the meeting and was not discussed at the meeting

IV. Current Plans for Hine site retail

Ken said that, although they have talked with a number of retailers about Hine, nothing is definite and SEB is looking for feedback from the community to help them know where to focus their efforts.  They are willing to contact any retailers/retail types on behalf of the community.  SEB looks to create a liveliness at Hine but one that is not “messy.”  Restaurants will be part of the mix.  They plan to avoid retailers who would compete with the current shops, especially those along 7th Street and within Eastern Market.

SEB has been thinking about who might be attracted to a below ground space (the size of the parking garage).  Movie theater would not be appropriate because of the interior heights needed.  Trader Joe’s and Rodman’s were discussed as possibilities.

The size and shape of available spaces can affect choice of retailers.  The shell spaces for retail use can be divided up by width but depth is fixed.  Since incubator space should be about 20×50, the North Residential building would be ideal but not the Office building or 7th & C building.

Apparel retail is the hardest to situate. Kitty mentioned that Dawn Price (now on 300 block of 7th) would like to enlarge their establishment to include clothes etc for older kids and might be interested in Hine space.

Clusters: Kitty mentioned that with the new pending retailer Spore (replacing Quizno’s on PA), she is trying to attract a “foodie cluster” that complements what’s available at Eastern Market.

National chains have formulas they use to consider available space and use criteria like the number of pedestrians walking by in a day.  For example, while an Apple store might do well on CH, they would be seeking a space with, say, 700 pedestrians a day and Hine will not generate that.

Need to figure out what is missing in the area in terms of the retail/merchandise mix.

Julia suggested that the current demographics on the Hill easily suggest shops with merchandise for “kids, pets, and food”  will be successful.

We discussed “high vs. low impact” retailers.  A daycare might not generate a lot of pedestrian traffic but would need curb space for drop offs.

V. Incubator space

Although the city requires a certain amount of incubator space be set aside in the complex, this will not be at fixed locations.  Once an incubator grows and no longer needs this type of support, another space in the development will be designated to fulfill the incubator requirements.  SEB is not interested in doing the evaluation of which individuals are ready for moving into incubator space.  The group suggested that CHAMPS, in partnership with SEB, fill that role.

VI. Next Steps

Julia noted that the RWG needed to help educate residents about what’s possible and what isn’t and why.  Joe suggested that SEB critique the list of “wants” people have contributed to the ANC survey.  Ultimately, this discussion resulted in SEB agreeing to put together a grid comparing various aspects of different types of retail.

Joe said that SEB was hoping for a Retail Plan agreement with the ANC prior to “closing” (in 2013) and a subsequent agreement post closing.  (The Retail Plan is part of the LDDA not the PUD).

The RWG will meet again following the next PUD Subcommittee meeting (Feb 23) to draft a survey (with educational component). Following that survey period, the RWG will meet with SEB to review and discuss the results and potentially plan for an additional more drilled-down survey for the community.

The meeting adjourned about 5:45pm.

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